What is an ursidae?
Our founder's last name is related to the word "bear" so when he was looking for a unique name for the business, he decided to name it "Ursidae Analytics" after the scientific name of the family containing bears. He picked this level of bear taxonomy because it included both the Ursus genus (e.g., black, brown, and polar bears) and the Ailuropoda genus, of which the Giant Panda is the only extant member. Yes, even our business name is related to taxonomic classification!
Why isn't there a bear in your logo?
Naturally, our first logo ideas contained images of bears, but then we saw this logo which consists of a picture of a graduate within a tree. Our largest client, the U.S. Department of Education's seal contains an oak tree, and trees have long been associated with knowledge and classification systems. The graduate reflects that our primary work involves the Classification of Instructional Programs (CIP), which is an essential part of the Integrated Postsecondary Education Data System's (IPEDS) Completions Survey.